MIC Revive Your Ride! Program Offers Holiday E-Card to Send to Customers

Publish Date: 
Dec 7, 2009

To support its new Revive Your Ride! campaign, the Motorcycle Industry Council (MIC) is offering a free holiday e-card that dealers and MIC member companies can send to customers, vendors, business associates and friends.

The ready-to-send e-card can be viewed and downloaded at http://online2.mic.org/reviveyourride/Downloads.aspx. It features an animated, motorcycle-riding Santa and is accompanied by a public domain rendition of Tchaikovsky's Dance of the Sugar Plum Fairies, from The Nutcracker Suite.

The MIC can also create free personalized versions that include the dealership or member company name. Requests for personalized e-cards should be emailed to info@mic.org.

“In the spirit of the season, we strongly encourage all dealerships and member companies to use this fun and free tool to reach out to their customer base, and help spread the word that now is the perfect time to Revive Your Ride!” MIC president Tim Buche stated in a press release.

Launched by the MIC Board of Directors in November, Revive Your Ride! is the first industrywide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation to help increase dealership traffic. Dealerships can download logos, advertising templates and other promotional items, all for free, at www.mic.org/reviveyourride. Early participating MIC members include:

  • Advanstar Communcations,
  • Dealernews,
  • GE Money,
  • Kendon Industries,
  • Motorcycle USA,
  • Parts Magazine,
  • PowerSports Business,
  • Schiefer Media Inc.,
  • The Creative Works and
  • Vroom Network.


Posted by Arlo Redwine