MIC: Unit retail sales up 4 percent through June

Publish Date: 
Aug 2, 2012

THE MOTORCYCLE INDUSTRY COUNCIL announced that during the first half of 2012 retail sales of new motorcycles and ATVs rose 2.8 percent and 5.6 percent, respectively, when compared to the same period last year.

These sales figures represent sales made by manufacturers that report numbers, which account for more than three-quarters of total U.S. sales.

Overall, dealers retailed 3.6 percent more motorcycles, ATVs and scooters (click on tables to enlarge).

But these same sales were up 6.2 percent through the first quarter, indicating that the overall sales increase slowed in the second quarter.

Dirtbike retail sales improved, declining only 2.2 percent through June after falling 6.7 percent in the first quarter. Dirtbike sales were up 6.4 percent in June.

Overall retail sales in June fell by 1.7 percent, pulled down by a 3.9 decrease in streetbike sales.

The MIC posts numbers on a quarterly basis. The data applies only to the 20 reporting manufacturers. Summary reports of sales by brand, category and cc segment are distributed to MIC members on a quarterly basis.

Posted by Arlo Redwine