Michelin debuts online dealer training for Pilot Road 3


Michelin has a new training website for motorcycle dealers at www.michelinmotorcycle.com/training. Now playing: the new Pilot Road 3.

Michelin says a similar training tool has been used extensively by its passenger tire business, with increased dealer sales resulting from the knowledge and confidence gained from the information available on the site.

The new site follows the recent introduction of the Michelin Pilot Road 3 sport-touring motorcycle tire, which features many technologically advanced features, including 2CT dual compounds and the all-new XST X-Sipe technology. The training website gives dealership employees an interactive experience to understand the Michelin Pilot Road 3 tire.

“This dealer-training initiative is the first of its kind in the motorcycle tire industry,” Michelin’s Casey Morris says in a press release. “As our program gets under way with the Michelin Pilot Road 3 tire, we look to provide our dealer base with the tools and knowledge needed to increase sales and capitalize on the features and benefits of this benchmark tire.”

Throughout 2011, www.michelinmotorcycle.com/training will expand from the Pilot Road 3 tire to the entire Michelin motorcycle tire lineup, providing dealers with information such as tire features, benefits and sales techniques that can be reviewed at their convenience.

Posted by Arlo Redwine

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