BIRMINGHAM, Mich. – Charlie Knoll, 28, is about to open Ducati Detroit, the first Michigan dealership to sell Ducati motorcycles exclusively.
The new dealership will lease about 6,200 sq. ft. of the roughly 7,500 sq. ft. building that houses Auto Europe Inc. Auto Europe will retain a southern showroom in the building, Knoll, principal of Westland-based CK Investments LLC. , told Crain’s Detroit Business. The company is leasing space with an option to buy.
Knoll has hired six salespeople for motorcycles and PG&A and he's hoping to bring in three more before he opens within the next week or two. He expects to sell 150 Ducati bikes annually within two years.
Michigan has two other Ducati dealers, but both are multiline. Competitor and veteran racer Bob Leppan owns Clinton Township-based TT Motorcycles with his son; that dealership is about 20 miles from Ducati Detroit.
But Knoll grew up running Heartland Harley-Davidson in Burlington, Iowa.
Knoll won local approval for the dealership in February. Ducati Detroit is investing $300,000 in renovations, décor and signs, with financing assistance from Ducati parent Audi AG. The new dealership will also have a dynamometer room with a customer-viewing window.
Posted by Holly Wagner