MIC's MAX database designed to help improve product compatibility

Publish Date: 
Mar 12, 2014

IRVINE, Calif.  - The Motorcycle Industry Council has partnered with Consumer Research Solutions (CRS) to offer a new Model Attribute Matrix (MAX) to MIC members. MAX will provide information that can help manufacturers improve product capability by compiling, into one database, model specifications for motorcycles, scooters, ATVs and ROVs.

MAX combines MIC data with model attributes from CRS. The database includes more than 40 attributes for nearly all models from leading brands dating back to 2004, MIC announced.

“Creating the MAX has long been a priority for the MIC,” said MIC Vice President of Research Pat Murphy. “And we’re pleased that this collaborative project with CRS has come to fruition. This MAX will certainly benefit all of our members, but its impact will be even more significant when it’s used in conjunction with the industry data that’s currently provided to the powersports industry by companies like R.L. Polk.” 

MIC members who purchase MAX will receive a 30 percent discount. Subscription fees are based on the annual revenue of the subscriber’s powersports business, beginning at $2,500 for companies with less than $1 million in annual revenue. Subscribers may opt for online access to the database, MIC noted. 

“Polk’s Total Motorcycles in Operation data applied to the Model Attribute Matrix will help companies increase their efficiencies, save money and increase sales,” said Jody Doublestein, account executive from IHS/Polk. “From knowing how many aftermarket parts to produce, to understanding market demand for distribution and stocking needs, decision-makers will be able to evaluate and manage their business using this new industry standard format. The ability to look at actual registration counts with their part information tied to it will be a huge benefit for individuals within these organizations who are responsible for areas such as production, distribution and retail stocking requirements. Being able to understand markets at this granularity will be extremely useful and a benefit to the motorcycle industry.”

Those interested in subscribing to the Model Attribute Matrix should contact MIC Research at 949-727-4211, ext. 3010. 

From a press release. Posted by Mary Slepicka