MIC's Revive Your Ride! to launch two national promotions this year


Revive Your Ride!, created and funded by the Aftermarket Committee of the Motorcycle Industry Council (MIC) to help retailers sell more products, is expanding its outreach to consumers and attracting even greater participation from powersports retailers, distributors, manufacturers and service providers.

Revive Your Ride! will launch two national promotions this year, one in the spring (April 15 to June 30) and one in the fall (Aug. 15 to Oct. 15). The promotions offer consumers the chance to win from among hundreds of products in addition to cash prizes. To enter, consumers must pick up an entry card at a participating retailer. There is no cost for dealers to participate other than the cost to purchase entry materials, around $20.

“Revive Your Ride! is a great example of how the MIC works on behalf of its members to support dealers and, most importantly, consumers — in this case, implementing a comprehensive, industrywide promotional campaign focusing on the theme Now Is the Time to Ride,” Frank Esposito, chair of the MIC Aftermarket Committee, said in a press release. “It is an aggressive MIC initiative designed to help mitigate current economic challenges to the motorcycling community and our member companies. For 2011, we anticipate that it will drive tens of thousands of consumers into powersports retailers across the country.”

Revive Your Ride!, the industry’s first ever collective promotional campaign, began in 2010. MIC staff executed the Revive Your Ride! campaign, including a national promotion and the creation of free, branded marketing tools available for retailers to use 24/7. Thousands of consumers and hundreds of retailers participated, leading to 15 lucky winners sharing $25,000 in prize money and satisfied dealers all across the country.

“We would like to recognize and thank the Aftermarket Committee for their commitment and vision,” said Cam Arnold, MIC vice president, communications. “It is unique to find an industry group that will look beyond their personal needs and focus their efforts on supporting the front lines — retailers and consumers.”

Retailers can visit the Revive Your Ride! website and download free campaign materials 24/7 at www.mic.org.

The MIC Aftermarket Committee:
Frank Esposito, Chair, Kendon Industries Inc.
Eric Anderson, Motorsport Aftermarket Group Inc.
Greg Blackwell, LeMans Corp./Parts Unlimited
Gary Bryson, K&N Engineering
Joan Dyal-Vernon, GE Commercial Distribution
Don Emde, Don Emde Inc.
Kerry Graeber, Advanstar Communications
Steve Johnson, Tucker Rocky Distributing
Robin Hartfiel, Resmarket Inc.
Dick Lague, Ignition 3
Larry Little, The Little Group
Burke McCarthy, Motorcycle Management Services
Sarah Schilke, Schuberth North America
Scott Wallenberg, Racer X

Posted by Arlo Redwine