Midnight Madness to strike Road Track & Trail Aug. 10

Publish Date: 
Aug 8, 2013

MILWAUKEE, Wis. – Road, Track & Trail will host its 15th annual Midnight Madness Sale Aug. 10, discounting all motorcycles and ATVs on the sales floor of the Big Bend, Wis., dealership.

Some of the inventory has been dropped to cost or even below cost.

The Midnight Madness sale began as a means for multiple Top 100 award-winner Road, Track & Trail to clear out motorcycle inventory to make room for the winter stock of snowmobiles. Reportedly there is plenty of room for all motorcycle, ATV, and sled stock, but Road, Track & Trail decided to carry on on its tradition of hosting a one-day savings event, the dealership said.

In previous years, lines of customers have formed before the store even opens. This year, all sale prices will be updated and featured on http://www.roadtrackandtrail.com the day before the event.

Throughout the day-long sale, RT&T will be giving away three-day passes to the Harley-Davidson 110th Anniversary Bash, among other items.