Milan prepares for EICMA 2007

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Italy's 65th International Bicycle and Motorcycle Exhibition (EICMA) takes place Nov. 8-11 in Milan.

EICMA organizers say 1,358 companies from 37 countries have registered to showcase products and services within 699,654 sq. ft. of indoor exhibition space at Fiera Milano, the city's modern new convention center.

EICMA 2007 marks the first time in several years that the country's bicycle and motorcycle shows have been held simultaneously. Motorcycle-related activities spread across eight of the facility's 10 buildings devoted to the event.

But more than a simple exposition of product, EICMA also features business-to-business forums and an 18.5-acre outdoor "MotoLive" site devoted to test rides, racing and rider demonstrations.

B2B Forums
"Value and Values of Two-Wheel Vehicles: Economic, Media and Social Aspects of the Bicycle and Motorcycle Industry" is the title of one of the B2B forums scheduled for EICMA 2007. Discussion participants include Herbert Diess, president of BMW Motorrad; Pau Serrancanta, managing director of sports management and marketing company DORNA; Jeff Slack, executive vice president of the Wasserman Media Group; Alberto Bombassei, vice president of Italian trade organization Confindustria; Jonas Ridderstrale, a professor at the Ashridge business school; and economist Giacomo Vaciago.

MotoLive
Outdoors, visitors to EICMA will be able to test-ride new vehicles; see freestylers and stuntmen like Christian Pfeiffer, Craig Jones and Kevin Carmichael; and take in racing events like the next-to-the-last-leg of the European Supercross Championship.

Check out Dealernews.com for daily posts from the show.