Mild winter dents snowmobile markets in Wisconsin

Publish Date: 
Mar 13, 2012

A mild winter has brought Wisconsin snowmobile registrations down nearly 40 percent, chipping away at strapped state coffers.

In the winter months of 2010-2011, more than 50,000 snowmobile registrations were bought or renewed in Wisconsin; however, so far this winter only about 30,000 have been sold. That difference works out to about $1 million in lost sales.

Donahue Super Sports in Wisconsin Rapids had near-record snowmobile sales before winter started, but sales fell off when the flakes failed to materialize.

"If you go month by month, our December, our January, our February were terrible. Almost nonexistent as far as machines go," owner Bobby Donahue told WAOW. "Parts, accessories, service work, all that was terrible too."

While Wood County officials say the snowmobile season isn't technically over yet, warmer temperatures make it unlikely that trails will open this season.

Posted by Holly Wagner

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