IRVINE, Calif. - It’s been five years since Robin Matherson lost her husband, John, in a motorcycle accident -- which happened only one week after they celebrated Robin beating the same cancer that had claimed the lives of her mother and grandmother.
The Mission Motorsports owner and her children turned their attention, power and the influence of their dealer brand to increase rider awareness, and to make the case for improved rider training, and education about the value and use of protective riding gear.
The dealership will celebrate its 30th anniversary with a free safety event June 29 for riders and non-riders.
“For this event, we've invited more than 150 motorcycle clubs from five counties, and we're sending more than 10,000 personal invitations to area riders and their families,” Matherson said. “To the best of our knowledge, no event like this has ever been hosted in Southern California."
Mission Motorsports enlisted support from Yamaha, BRP, Suzuki, Can-Am, Polaris, Victory and and other manufacturers, and has arranged for leading experts from the Motorcycle Safety Foundation to be in attendance at the event. Professional instructors for street and dirt riders will be on-hand answering questions, providing advice and encouraging riders to improve their knowledge.
Companies like Bell and Shoei Helmets are bringing their professional race team helmet-fitting experts to provide free helmet fittings and answer questions regarding helmet safety. Companies like 6D Helmets, Oakley and others will be there to pull back the curtain and show the newest safety technologies saving riders from serious injury.
A full selection of 2013 Suzuki motorcycles will be available every 30 minutes for test rides led by professional riding instructors. More than 600 street and dirt motorcycles, ATVs and watercraft will be available to view and try out; this includes the only on-water-experience-tank for watercraft in California, according to the dealership
Since riding is all about having fun, Mission MS will have Dyno shootouts, burnout contests and Bikes Shows for cruisers, sportbikes and vintage motorcycles. For the kids there will be bikes to try, with instruction from professional trainers specializing in teaching children to ride, plus an awesome kids zone with a 30 ft. video gaming arcade trailer and more.
Plus, Mission Motorsports plans to give away thousands of dollars in prizes and plenty of swag.
"The adage ‘ride to live and live to ride’ epitomized Johnny. He recognized how lucky we were to be blessed with working in a sport and industry that is our passion and he did all he could to support racers and racetracks for 25 years,” Matherson said. “Now that we've stabilized our lives and business we are compelled to turn our attention and influence to increasing awareness of safety and education for riders and soon-to-be-riders, and this includes on-road and off-road riding and riders of all ages and experience.”
Posted by Holly Wagner. Image courtesy Mission Motorsports