Marketing Loyalty Solutions (Booth 4437) this weekend launched a Customer Management System (CMS) that the firm claims will help dealers retain customers and increase sales.
"Recent statistics show, in less than a year, accessory sales can increase 11 percent simply by keeping in touch using the CMS," says MLS spokesperson Jennifer Pain-Andrejin.
Regardless of which customer management system a dealer chooses, it should pass the following checklist:
- It should be endorsed by the dealer's OEMs
- The company behind it should have experience in the powersports industry
- The program should offer flexible print-on-demand applications
- The system should include database management
"Choose a provider that knows your business and is endorsed by your OEMs," according to MLS literature at the booth. "This will allow you to use your co-op programs."
MLS is a division of RBI Inc., a business intelligence and information management company. According to Pain-Andrejin, MLS has been endorsed by Arctic Cat, BRP, Eton, Honda, KTM and Suzuki.