MONTEREY, Calif. - Industry veteran Mark Mooney has joined Pied Piper Management Co. as director of retail performance.
Pied Piper’s clients include auto and motorcycle manufacturers operating in North America, as well as dealer groups and individual dealerships. These clients hire Pied Piper to help them improve the performance of their dealer networks.
In his role as director of retail performance, Mooney will manage Pied Piper Consulting for the powersports industry. The company first collects data about dealerships through secret shoppers. Pied Piper consultants then review the data with the dealer or OEM and make suggestions based on their own years of experience owning and running dealerships.
Prior to joining Pied Piper, Mooney spent four years running Mohala Motorsports Consulting, where he assessed and trained motorcycle dealerships. For the 10 years prior to that, he owned and ran All American Honda Kawasaki Suzuki, a dealership in Santa Cruz, Calif. Mooney sold the store in 2008.
Mooney’s motorcycle industry experience began in the late 1980s and early 1990s, when he spent seven years working as general manager for two different dealerships.
Said Fran O’Hagan, president and CEO of Pied Piper: “Those dealer principals who have already worked with Mark describe how much they value his wisdom and guidance, but just as importantly how easy it is to work with him.”
Posted by Arlo Redwine