More than 2,100 attendees, 125 exhibitors already signed for Dealer Expo

Publish Date: 
May 9, 2014

SANTA MONICA, Calif. - Advanstar Communications announces that more than 125 companies already contracted to exhibit at the 2014 Dealer Expo since exhibit sales opened in March. Nearly 2,200 retailers have registered for the December event as well.

Dealer Expo will be held Friday, Dec. 5, through Sunday, Dec. 7, at McCormick Place West in downtown Chicago. It will be preceded by the one-day DX National Retail Conference, on Thursday, Dec. 4, hosted and organized by Dealernews.

"Dealer Expo will offer participants precisely what the industry has requested for its annual trade event: more new products and more retailers, as well as in-depth retail training to drive industry sales," show management said.

Exhibitors span a variety of market segments and include Arlen Ness, Rinehart Racing, Gas Gas USA, National Cycle, Maxxis, LS2 Helmets, Yuasa Battery, Danny Gray and ADP Lightspeed.

One in every four exhibitors is new to the show, Advanstar reported, and include ABUS Mobile Security, Backer Heating Technologies, Boss Audio Systems, Fat Baggers, Grail Engine Technologies, Gravitate Jeans, Mattracks, SilverWolf, Super ATV and Terracross Racing.

"The diversity of our customer commitment is due to the appeal of the new show format," said Tracy Harris, senior vice president of Advanstar's Powersports Group, parent of Dealer Expo (and Dealernews). Many exhibitors cited the show's new emphasis on creating forums to increase exhibitor-attendee interaction -- such as the  New Products Showcase, The Brand Forums and many evening events -- as reasons for participating.

"Additionally, we've added people well-known in the industry -- Grady Pfeiffer, Gary Gustafson and Carolyn Hewitt -- to connect with new customers and strengthen relationships with long-term clients," Harris said. "We've been able to spend more time with each customer to develop a show experience tailored to meet their needs."

Veteran Dealer Expo exhibitors returning for the 2014 show include Dominion Powersports, Fulmer Helmets, Carroll Companies, Power Sports Alliance, American Sportworks, The Carlson Company, SYM/Alliance, US Titan and Belt Drives.

DEALER INTEREST HIGH. Nearly 2,200 retailers have already registered for Dealer Expo, with almost 40 percent saying they have never attended Dealer Expo before, or haven't been to the show in more than two years.

"Offering an exclusive, high-value conference and feature program has been a key factor in securing interest from dealers," said Mary Slepicka, group content director and publisher of Dealernews. "Retailers today just don't have the time or money to spend on anything that doesn't deliver tangible value to their businesses. The information and training presented during the DX National Retail Conference will provide that value."

Education and training will span the four major business segments of a dealership -- general and financial management, marketing and promotion, parts and service, and sales.

Retailers already registered span the four corners of the country in addition to the Midwest and Mid-Atlantic, and include Skagit Powersports in Washington State, Killeen Power Sports in Texas, First Coast Powersports in Florida, Reynolds Motorsports in Maine, McGrath Powersports in Iowa and Nielsen Enterprises in Illinois. International retailers registered include Moto Internationale, Blue Dream SRL and Motosal, show management said.

All registered retail attendees of Dealer Expo are invited to Thursday's National Retail Conference sessions free of charge, Slepicka said. A single retail attendee registration grants access to all features and events.

Dealers, retailers and shops interested in registering for Dealer Expo and the National Retail Conference should call 800.556.3369 or visit Companies interested in exhibiting should call 310-857-7328 or email Christina Anders at

From a press release