More Than Half A Million Consumers Attend 2007-2008 Cycle World International Motorcycle Shows

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The 27th annual Cycle World International Motorcycle Shows presented by Toyota was a resounding success as the latest motorcycles and accessories were seen by more than half a million attendees throughout the course of the 13-city tour. From Seattle to New York, the Cycle World International Motorcycle Shows provided motorcycle enthusiasts of all ages an up-close look at more than 600 new model street bikes, dirt bikes, cruisers, scooters and ATVs from 19 major manufacturers — the most ever on the tour, as well as a collection of bike accessories, apparel and more.

"This year's series was a great success as hundreds of motorcycles, accessories and related product vendors took up more than a million square feet or 18 football fields worth of exhibit space across the nation to showcase the latest the industry has to offer," said Group Show Director Jeff D'Entremont. "The addition of Hyosung, KTM and Kymco brands to our already impressive line-up of manufacturers truly expanded the selection of bikes for attendees to see, making this tour the largest in our history. Plans are well under way for the 2009 tour with an array of exciting new features and programs in development to further improve the overall show experience."

Participating manufacturers included: Aprilia, BMW, Buell, Ducati, Harley Davidson, Honda, Hyosung, Kawasaki, KTM, Kymco, Moto Guzzi, MV Agusta, Piaggio, Star, Suzuki, URAL, Vespa, Victory and Yamaha.

Throughout the course of the 13-city tour, attendees not only saw products from more than 860 unique exhibitors, but also experienced a number of exciting features and entertainment. A true show stopper for attendees was the "History of Speed" display which featured an amazing collection of the world's fastest motorcycles — speed title holders from 1937 to today. Denis Manning, owner and builder of the Bub "#7," along with Chris Carr, the "world's fastest man on two wheels," shared their record breaking stories with enthusiasts from coast to coast.

"The display served as a great attraction for attendees who had the opportunity to see a small part of historical Bonneville racing," said Manning. "We truly enjoy interacting with hundreds of thousands of fans across the country through the IMS tour, giving them the opportunity to see the world's fastest motorcycles up-close and in person."

The show series also focused on "women's only" programs, including the first-ever Women's Lounge, presented by Advanstar Communications and Discover Today's Motorcycling (DTM), where attendees were able to learn why more women are taking the front seat on bikes today. Visitors to the lounge enjoyed moto makeovers, a collection of female friendly bikes, riding gear for women, a traffic simulator/trainer, coffee lounge and coffee talk with inspirational female riders. This program along with a host of partnerships with prominent women's motorcycle clubs, such as the Women's Motorcycle Foundation and its member organizations, continues to show the series' commitment to the female rider.

For attendees with a discerning eye for customs, the shows featured a number of high-dollar, one-of-a-kind customs from famous bike builders and special appearances from builders such as recent Metric Revolution winner Sam Nehme; Matt Hotch, the back to back "Biker Build-Off" Champion; Roland Sands; Jesse Rooke; Cory and Arlen Ness; and Rick Fairless.

To cater to the growing number of custom sportbike enthusiasts, the tour also hosted the largest compilation of sportbikes from top builders including Nick Anglada, Robert Fisher and Louis Grasse — all of whom have graced the covers of national magazines. Other features that wowed enthusiasts included the ever-popular and expanded BOSS Freestyle Stunt Show, the "XX Chrome's All Women's Bike Build" and celebrity appearances from riders Travis Pastrana, Jason Britton, Rickey Gadson, Kane Friesen, Aaron Yates, Geoff May, Chris Carr and more.

In addition, Harley-Davidson, Ducati, Suzuki, BMW, Orange County Choppers, KTM and Star utilized the consumer shows to debut new motorcycles, creating an exciting buzz among consumers at the shows and within the motorcycle industry. The International Motorcycle Shows provided the perfect platform for "first ever" appearances and unveilings, directly linking consumers to the new model releases.

"We are happy to report that all of the 2007-2008 tour sponsors were incredibly pleased with the results from their participation in the series," said D'Entremont. "Their participation is vital to our ongoing success and we thank them for their continued support."

For the 15th consecutive year, Cycle World, the world's most popular motorcycle magazine, was the title sponsor for the series and leading manufacturer Toyota, which showcased a large interactive and entertaining display at each of the shows, returned for the tenth year as presenting sponsor. Additional national sponsors included Progressive, Allstate, American Motorcyclist Association (AMA), and Motorcycle Safety Foundation (MSF). The Cycle World International Motorcycle Shows presented by Toyota, the world's largest motorcycle show series, is produced by Advanstar Communications. For more information on upcoming tour dates, call 800/331-5706 or visit www.motorcycleshows.com.