To say that the crew at this year's Top 100 Grand Prize-winning dealership, Big Valley Motorsports in Reno, Nevada, is a competitive one would be to understate things just a bit. Not only is the store a winner when it comes to merchandising and display techniques, it also boasts employees that like to frequent the winner's circle on the race track.
"Racing is a passion of ours," says Bob Hayashida, Big Valley's engineering and race support manager. "It helps promote the sport while increasing our visibility in the marketplace." The dealership actively participates in, as well as sponsors, pro and amateur MX, SX, enduro, desert and roadracing on both local and national levels.