Moscow Cycle Show Growing Each Year

Despite restrictions on foreign investment and a threat of increasing authoritarianism, Russia's forthcoming entry to the World Trade Organisation (WTO), a rising middle class, an improving overall business environment appear to be luring more powersports companies to our Cold War foe.

Harley-Davidson, BMW, Polaris, KTM, Triumph and the Big Four from Japan all have made it clear they intend to pursue expansion into Russia. And from April 18-20, 2008, they'll get a chance to show their best new product at the 5th annual Moscow International Motorcycle Trade Show (MotoPark).

MotoPark includes powersports vehicles manufacturers as well as suppliers of parts, garments and apparel. To be held at Moscow's IEC Crocus Exhibition Center, the event allows for business-to-business and business-to-consumer interaction. Demos and an entertainment program attract a large number of consumers, yet scheduling also includes a business day, and the exhibition premises have VIP suites for negotiations.

The 2004 event attracted 22 exhibitors and 15,274 visitors, followed in 2005 by 42 exhibitors and 35,469 visitors, 53 exhibitors and 60,034 visitors in 2006 and 82 exhibitors and more than 70,000 visitors in 2007. Organizers expect growth for the upcoming event, observing that companies showing product at MotoPark 2007 reserved up to 80 percent of the 8,250-sq.-m. exhibition space for MotoPark 2008 before leaving last year's event.

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Motorcycle consumers in Russia are increasingly turning to imports to satiate their appetite for performance and excitement. It's a trend that has forced Russian manufacturers like Ural (pictured) to seek sales in other parts of the world.