MOTO-D looking for more U.S. dealers for line of tire warmers

Publish Date: 
Jul 30, 2013
By Bruce Steever

ARMONK, N.Y. - Tire warmers are still considered a specialty product for racers only, but they’re a smart investment for your customers that only occasionally hit the track as well. (After all, a cold tire can cause them to hit the track very literally!)

And while it seems like overkill, street riders that prefer to run stick “DOT race” tires on the street could benefit from the proper warmth a tire warmer could provide.

In any case, if you see plenty of performance-minded riders in your dealership, it’s worth stocking tire warmers.

MOTO-D Racing offers several options ranging from $299.99 to $449.99, each of which features a heavy-duty carbon wiring that promises fade-free endurance.

There are only about a dozen Moto-D dealers in the U.S. According to Scott Diamond of MOTO-D, the company is looking to expand its direct-to-dealer network and offers competitive margins, even when compared to mass-distributed tire warmer brands.