Moto Guzzi and Hammarhead build V7 custom motorcycle

Publish Date: 
Jan 18, 2013

NEW YORK CITY, N.Y. - Moto Guzzi USA recently teamed up with Hammarhead Industries to build the “V7 Wayward,” a custom motorcycle whose platform is a Moto Guzzi V7 Café Classic.

Moto Guzzi unveiled the motorcycle Friday night at press event held at a New York City hotel.

“The choice to collaborate with Hammarhead Industries was an easy one,” said Melissa MacCaull, VP of marketing for Moto Guzzi parent company Piaggio Group Americas. “Just like with Moto Guzzi, James Hammarhead and team create two-wheel works of art that fulfill a lifestyle need and want, with the right amount of vintage cool and modern flair.”

“The historic Moto Guzzi V7 vehicle range sparked our interest and proved to be the ideal platform for this project ,” said James Hammarhead, founder of Hammarhead Industries. “The goal of the ‘V7 Wayward’ was to create a Hammarhead bike that could take on the urban commute with appropriate functionality, break free for fast and light travel and ultimately enhance the rider’s experience.”

"V7 Wayward" features include:

  • Simplified bodywork — reduced weight, visually lightening the motorcycle
  • Performance — high-flow K&N air filters, custom exhaust and remapped fuel injection
  • Suspension — performance fork springs and rear shocks
  • Ergonomics — midrise bars and wide footpegs give an upright riding position with plenty of room to move around in the saddle
  • Design — classic 7-inch teardrop headlight shell housing a small speedometer; low-profile, high-visibility LED turn signals and 2-inch round brake light
  • Storage — wax cotton panniers with internal aluminum frame

Also on display at the unveiling were the new 2013 production models: the V7 Stone, V7 Racer and Griso 8V SE.

Posted by Arlo Redwine. Press photos courtesy Moto Guzzi USA.