Moto Guzzi Originals website targets fans with stories to share

Publish Date: 
May 18, 2012

Moto Guzzi USA is promoting Moto Guzzi Originals (www.motoguzzioriginals.com), a new website for fans of the storied Italian brand.

The microsite invites users to explore the heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the brand’s designers, owners and enthusiasts. The site invites users to share their “originals” content via Twitter @MotoGuzzi, a new Facebook app at www.facebook.com/MotoGuzziUSA or in the website's photo gallery.

“For more than 90 years, Moto Guzzi has designed and crafted innovative, comfortable category-defining motorcycles that attract customers who are true originals — just like their ride of choice,” says Melissa R. MacCaull, vice president of marketing for Piaggio Group Americas. “We want Moto Guzzi Originals to be an inspiration for the next generation of riders as well as anyone who values the timeless appeal of brands and products that stand apart thanks to their originality and high-quality craftsmanship.”

Moto Guzzi Originals educates consumers about the brand’s timeless style, character and innovative design. A mix of visual, interactive and written content touches on Moto Guzzi’s many pop culture and historical moments, offers up never-told-before stories from enthusiasts and legendary designers, and features an ever-growing gallery of user-submitted photos.

Site content includes:

  • Moto Guzzi Originals Dialogue — a blog with posts written by Guzzi and category experts, including Enrico Cantoni — one of the original engineers of the famous Moto Guzzi engine of 1955, the V8 engine in the Otto Cilindri — and Miguel Galluzzi, director of Piaggio’s Advanced Design Center. A series of Guzzi “like-minded” products, brands and services are also featured on the blog. The direct link to the blog section of the microsite is www.motoguzzioriginals.com/dialogue and fresh content will be added two to three times a week.
  • Moto Guzzi Originals Gallery — a showcase of user-submitted photos that “reflect contributors’ visions of the style, spirit and essence that echo the Moto Guzzi definition of an ‘original.’” Visitors upload their favorites via Twitter or Instagram by using the hashtag #guzzioriginals.
  • Moto Guzzi Model Lineup — snapshots of the new 2012 model lineup starting with the V7 Racer, an homage to the extraordinary racing career of the V7 Sport, followed by the V7 Classic, Stelvio 1200 NTX, Griso 8V SE and Norge GT 8V.
  • Win a Moto Guzzi Vintage Leather Riding Jacket Promotion — site visitors are given an opportunity to enter to win a vintage leather Moto Guzzi riding jacket through Oct. 1, 2012.

To support the Moto Guzzi Originals campaign, Moto Guzzi USA will also launch a targeted digital advertising campaign, including Google and Facebook media.

Moto Guzzi press release posted by Arlo Redwine

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