ONLINE PG&A store MotoDepot.com is for sale, an opportunity the current owner describes as a virtual turnkey businss for a dealer anywhere in the country.
Owner and sales manager Mike Franklin is selling the website, its domain name and its business processes for $50,000.
"I realized a while ago that it takes more than one person to run a business like this, or to at least grow it to where it needs to be," he said. "If I had three or four clones of myself, I probably could have done it."
As sole employee, Franklin said he no longer has enough time to devote to the site. He says the site generates "six figures" a year. The business operates with little inventory, he added, because most distributors drop-ship the goods customers order.
Among the site's features is the ability to search by bike; users enter the make, model and year, and the site uploads every product for that bike along with deal codes to get around MAP policies, Franklin said.
Franklin, a website developer, started MotoDepot.com with a web design client as his partner in 1997. By that time Franklin had designed websites for companies such as Chaparral, Edelbrock, Russ Brown and Yoshimura, he said. Franklin also currently works at a vintage motorcycle shop in Southern California, where he has a small display area for his products.
"MotoDepot is in no way compettion with where I work," he said. "There is retail space but I try not to stock a lot of inventory because the clients that come into the vintage shop aren't looking for full-face helmets."
Brick-and-motor dealers should try to join the e-commerce ranks rather than compete with them, Franklin said. "The Internet is a great research tool. It's not as big a threat to the dealers as they would have you believe. It seems amazing to me that a shop wouldn't have a website in this day and age."
Interested parties can contact Franklin at 310-680-9168 or at email@example.com.