Online PG&A store MotoDepot.com is for sale, an opportunity the present owner describes as a virtual turnkey business for a dealer anywhere in the country.
Owner/sales manager Mike Franklin is selling the website, its domain name and its business processes for $50,000 so he can take care of some family matters.
“I realized a while ago that it takes more than one person to run a business like this, or to at least grow it to where it needs to be,” he says. “If I had three or four clones of myself I probably could have done it.”
But as the sole employee, he no longer has enough time to devote to the site, although he says it generates “six figures” a year.
The business operates with little inventory, because most distributors drop-ship the goods customers order from MotoDepot.com.
Among the site’s cool features are the ability to search by bike — enter the make, model and year, and get back every product for that bike — and deal codes to get around MAP policies.
Franklin, at the time a website developer, started the site with a Web design client as a partner in 1997. By this time Franklin had designed sites for companies like Chaparral, Edelbrock, Russ Brown the motorcycle lawyer, and Yoshimura, he says.
Franklin also works at a vintage motorcycle shop in Southern California, where he has a small display area for his goods.
“MotoDepot is in no way competition with where I work,” he says. “There is a retail space, but I try not to stock a lot of inventory because the clients that come into the vintage shop aren’t looking for full-face helmets.”
Brick-and-mortar dealers should try to join the e-commerce ranks rather than beat them, Franklin says.
“The Internet it a great research tool. It’s not as big a threat to the dealers as they would have you believe. It seems amazing to me that a shop wouldn’t have a website in this day and age,” he says. “I would like to see it continue and would like to hand it off to somebody that could do the shop justice.”
Potential buyers can contact Franklin at 310-680-9169 or e-mail him at firstname.lastname@example.org.