Motonation Picks Up Vemar Helmets

Vemar Helmets are now represented exclusively in the United States by Motonation, the distributor of Sidi and Spidi boots and apparel.

"While there are presently a large selection of helmet brands offered in the USA, Vemar comes to the market at a time when the upper end of the market has room for growth and is missing a pure 100% European production manufacturer of high-end laminated helmets," says Motonation's Bill Berroth.

Berroth says Vemar, via Motonation, will fill that void by distribution through "exclusive" sales territories, firm retail pricing policy and the addition of two top riders in the MotoGP class; Alex De Angelis on a Gresini Honda and Andrea Dovizioso on Montiron/Mularoni Team Honda. An extensive retail advertising program will supplement those efforts.

Vemar was founded in 1975 in Grossetto, northern Italy, to produce fiberglass tanks to preserve wine, oil and water for professional and domestic use.

In 1987, one of the original Vemar partners, Riccardo Simoni, established the helmet department in 1987 based on the company's experience in the fiberglass and composite materials sectors. The helmet division spun off into its own company, Vemar Helmets s.r.l., in 1992.

Vemar's first building wasn?t larger than 1,800 square feet. Today the Vemar brand is sold in more than 40 international markets while the corporate headquarters boasts more than 270,000 square feet.