Motoprimo Consolidates Locations

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Motoprimo Motorsports, LLC — a Dealernews Top 100 retailer — has closed its location in Minneapolis and moved its stock of vehicles, apparel, parts and accessories 23 miles south to its store in Lakeville, Minn.

Motoprimo's Minneapolis facility was leased while its Lakeville location is owned. Management says a leaking roof and other drawbacks influenced the decision not to renew the lease and to consolidate the business in Lakeville.

Motoprimo?s Minneapolis store opened at the turn of the century as a European brand specialist and, with the addition of Suzuki and Yamaha, quickly grew to become the city's premier motorcycle retail location. The 30,000-square-foot Lakeville store was built in October 2005. Today, Motoprimo sells product by Ducati, E-Ton, Honda, KTM, MV Agusta, Piaggio, Schwinn, Suzuki, Triumph, Vespa and Yamaha.