The Motor Co. Doubles Offerings at EICMA

Publish Date: 
Nov 10, 2008

MILAN – Harley-Davidson, Inc. expanded its footprint at EICMA by 50 percent this year with the addition of two newly acquired brands: Mv Agusta and Cagiva.

Harley-Davidson and Buell were in a pavilion surrounded by U.S.-based companies while MV Agusta and Cagiva were located in a separate pavilion alongside other Italian firms.

H-D showed its full range, including Sportsters, Dyna, Softail, Touring, VRSC, CVO and Tri Glide models, as well as the Euro-only XR1200; Buell displayed the 1125CR next to its Firebolt, Ulysses, Lightning and Blast; MV Agusta showed its Brutale 989, F4 1078RR and Brutale 1078RR; and Cagiva displayed its Euro-only Mito 125 and Raptor 125.