Motorcycle, ATV retail sales up 2 percent in 2012, says MIC

Publish Date: 
Jan 31, 2013

IRVINE, Calif. - The Motorcycle Industry Council announced that 2012 retail sales of new motorcycles and ATVs rose 2.6 percent and 1.4 percent, respectively, when compared to 2011.

These sales figures represent sales made by manufacturers that report numbers, which account for more than three-quarters of total U.S. sales, the council claims.

Overall, dealers retailed 2.2 percent more motorcycles, ATVs and scooters. (Click on the tables to enlarge.)

These same sales were up 3.6 percent through the first half of 2012, indicating that the overall market lost some steam during the year’s second half.

Dirtbike retail sales continue to improve, finishing the year up 2.1 percent after declining 2.2 percent through June and, before that, 6.7 percent in the first quarter. Dirtbike sales were up 6.6 percent in December.

Overall retail sales in December fell by 6.5 percent, pulled down by a 15.6 percent decrease in ATV sales.

The MIC posts numbers on a quarterly basis. The data applies only to the 20 reporting manufacturers. Summary reports of sales by brand, category and cc segment are distributed to MIC members on a quarterly basis.

Posted by Arlo Redwine