Motorcycle, ATV retail sales down 13 percent in Q1, MIC says

Publish Date: 
May 1, 2013

IRVINE, Calif. - The Motorcycle Industry Council announced that retail sales of new motorcycles and ATVs in the first quarter of 2013 declined 14.7 percent and 10.4 percent, respectively, when compared to the first quarter of 2012.

These sales figures represent sales made by manufacturers that report numbers, which account for more than three-quarters of total U.S. sales, the council claims.

Overall, dealers retailed 13.3 percent fewer motorcycles, ATVs and scooters. (Click on the tables to enlarge.)

These same sales were up 7 percent in the first quarter of 2012, on the heels of last year’s “early spring.” This year, dealers nationwide have blamed cold weather for lower sales. Harley-Davidson also mentioned weather in explaining its first-quarter drop in sales.

The dirtbike segment was the only one not to decline during the quarter, instead posting a sales number on par with last year’s. Dirtbike retail sales finished 2012 up 2.1 percent after declining 2.2 percent through June 2012.

Overall retail sales in March fell by 19.5 percent, pulled down by a 24 percent decrease in streetbike sales and a 46 percent decrease in scooter sales.

The MIC posts numbers on a quarterly basis. The data applies only to the 20 reporting manufacturers. Summary reports of sales by brand, category and cc segment are distributed to MIC members on a quarterly basis.

Posted by Arlo Redwine