Motorcycle, ATV Sales Down 15 Percent

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After combining their first-quarter retail sales of motorcycles, scooters and ATVs, Motorcycle Industry Council members calculated a 15 percent decline compared to the same period last year. The off-road market was especially hard-hit, with ATVs and dirtbike sales for the period down 21 percent and 17 percent, respectively.

Double-digit declines have spread to the on-highway segment. Street sales for the first quarter were down 11.2 percent. In comparison, the 2007 year-over-year decline for the segment was 5 percent.

The only good news comes from the industry's two smallest segments, dual-sport and scooters, whose first-quarter numbers were up 8 percent and 24 percent, respectively.

Last year, the MIC reported an overall sales decline of 7 percent for Q1 of 2007.

The MIC posts numbers on a quarterly basis. The data applies only to the MIC's 19 reporting members: Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, John Deere, Kawasaki , KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha. ATV sales do not include UTVs.