Motorcycle, ATV sales increase in June, MIC says

Publish Date: 
Aug 2, 2013
By Mary Green Slepicka

IRVINE, Calif. - Motorcycle, scooter and ATV sales rose slightly in June, according to data issued by the Motorcycle Industry Council. The increase wasn't enough to put year-to-date totals back in the black, but progress made during second quarter has slowed the decline.

Sales totals were down 4.7 percent for the first half of the year -- compared to a drop of 13.3 percent posted during first quarter, the MIC stated. Although many anticipated 2013 to be a growth year for the market -- with OEMs introducing a range of new models and dealers stockpiling inventory -- a long winter and rainy spring and summer stifled new vehicle sales in many areas of the country.

Sales of street and off-road motorcycles, ATVs and scooters rose a combined 2.5 percent in June, with off-road motorcycles, dual sports and ATVs posting the highest gains. Scooter sales dropped 8.6 percent during the month, according to the MIC.

Year to date, ATV sales are down 3.5 percent vs. this time last year. This overall condition could improve as manufacturers -- including BRP, Polaris, Honda, Kawasaki, KYMCO and Yamaha  -- begin delivering new ATV and SxS designs to dealers in the coming weeks.

Off-road bikes posted a 5.4 percent gain for the first half of the year, spurred by a 10.1 percent increase in the month of June. Dual sports posted a 4.7 percent increase in June but are still down 3.4 percent from this time last year.

Street motorcycles recorded a 1.8 percent increase for June but are still down 5.3 percent from this time last year, according to MIC figures. Scooters continue on a downward spiral, dropping 8.6 percent in June and 23.3 percent for the first half of 2013, compared to last year; still the latest tally is favorable to the 34.6 percent drop in scooter sales posted last quarter.

The MIC's quarterly "Flash" report tabulates new retail sales of 20 vehicle brands representing more than 75 percent of total U.S. sales of motorcycles, scooters and ATVs.