Motorcycle Industry Council expands membership to dealers

Publish Date: 
Feb 12, 2013

IRVINE, Calif. - The Motorcycle Industry Council announced today that it has extended its membership to powersports dealers and retailers, giving them access to the organization’s proprietary market research and technical data; local, federal and state regulatory support; and other benefits of membership “to grow and protect their businesses and enhance the customer experience.”

The MIC has already begun signing up charter members. Membership dues for dealers start at $300 per year. (Click here to download a PDF in which the MIC answers FAQs regarding dealer membership.)

“Powersports dealers are impactful businesses on Main Street throughout the United States and are a direct link to consumers,” said Tim Buche, president and CEO of the MIC. “By bringing in the new dealer members, we are exponentially extending our collective reach and, as a result, significantly growing our industry community. We look forward to the day when we represent businesses in every congressional district in America.”

A Dealer Advisory Council will be appointed later this year to consult with the MIC board of directors on issue-spotting and opportunities to improve the rider experience. “MIC’s mission has always been to preserve, protect and promote motorcycling with the emphasis on riders,” Buche said.

He added that the MIC has long supported dealers by working with them on subjects of common interest, and including them in the membership will provide them with more resources to grow and protect their businesses.

The MIC will be meeting with potential new members this week at Dealer Expo in Indianapolis at the MIC Business Center (Wabash 3 meeting room in the Indiana Convention Center).

As new MIC members, powersports dealers and retailers will join about 300 existing member companies, which include motorcycle manufacturers and distributors, aftermarket product manufacturers, importers, distributors and others.

“An important goal in integrating the dealers into the MIC is to help redefine how both enthusiasts and policymakers view the powersports industry overall,” Buche said. “The synergistic relationship created by bringing in the dealers can help evolve the definition of industry so it applies to everyone — companies and consumers — who enjoys the motorcycles, all-terrain vehicles, recreational off-highway vehicles, gear and services that drive our industry.”

MIC membership is available to about 5,000 existing dealers and 6,000 independent outlets that offer traditional sales and service, service only and ancillary retail services. More information on membership is available at and

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914.

Posted by Arlo Redwine