IRVINE, Calif., Mar. 20, 2008 — The Motorcycle Safety Foundation has received the RADD California Coalition Spirit of Partnership Award. This award was given for MSF's distribution of alcohol awareness campaign materials to every motorcycle dealer in California.
"We're extremely proud to be part of the Coalition's efforts to address the serious problem of impaired driving and riding in our state," said Wendy Larkin, spokesperson for the MSF. "Alcohol use is a factor in over 30 percent of motorcycle crashes nationally."
Riding a motorcycle requires even more skill than driving a car. Even a small amount of alcohol can affect balance, coordination, reaction time, vision and judgment. Since a motorcyclist can't have a designated driver, and is unlikely to leave their bike and take a cab, a rider simply needs to choose whether to drink or to ride. This led to a campaign message specifically for riders, 'Decide Before You Ride.'
"We're looking forward to a continued partnership with RADD, working on changing the mindset of anyone who turns the key of their vehicle, to make our roads safer for everyone," Larkin said.