Motorcycle sales up 3 percent in 2013, not counting scooters

Publish Date: 
Feb 1, 2014
By Mary Green Slepicka

IRVINE, Calif. - Motorcycle sales ended the year with a 1.4 percent overall increase over 2012, according to the Motorcycle Industry Council. Dual-purpose and street motorcycle segments enjoyed the highest growth rates, while scooters were the weakest market.

The MIC tracks results for 20 vehicle brands representing 75 percent of industry sales.

For the full year, dual-sport, off-highway and street motorcycle sales posted a combined 3 percent increase for 2013 compared to 2012:

  • Dual-purpose sales ended the year at 32,979 units sold, up 7.8 percent (2,387 units) from 2012.
  • Off-highway motorcycle sales ended the year at 73,371 units sold, up 5.7 percent (3,976 units) from 2012.
  • Street motorcycle sales ended the year at 324,691 units sold, up 2 percent (6,485 units) from 2012.

Scooter sales dropped 15.5 percent from the previous year. Even though scooter sales represent only 7.4 percent of sales in the U.S., the decline was enough to keep growth of the combined two-wheel market at 1.4 percent. Brands monitored by the MIC sold 6,363 fewer scooters in 2013 than they did in 2012, when they posted a 7.7 percent gain over 2011.

December sales were up 0.3 percent compared to December 2012, with a 7.2 percent sales increase in the ATV market offset by a 6 percent decrease on the two-wheel side.

ATV sales increased 7.2 percent in December but ended the year only 0.3 percent up from 2012 with 1,049 more units sold, according to the MIC. ATV sales in 2012 rose 1.4 percent from the previous year. The MIC does not include UTV/SxS sales in its reporting figures.

Total two-wheel and ATV vehicle sales would have ended the year 2.1 percent up from 2012 had it not been for the decline in the scooter numbers. That would have put the entire market at about par with the previous year, which had been expected given the challenges with weather last spring in many areas of the country.

Motorcycle (including scooter) and ATV sales ended 2012 with a 2.2 percent increase over 2011. The scooter market enjoyed a 7.7 percent sales increase in 2012 vs. 2011.