Motorcycle-Superstore.com adds adventure touring department

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Motorcycle-Superstore.com, has added a new department to cater to adventure touring riders.

Most motorcycle gear retailers segregate product offerings into the “street” or “dirt” categories, Motorcycle-Superstore.com created the new category to make it easier for shoppers to find appropriate gear.

“Adventure Touring riders are a large and growing part of the motorcycling community,” says Greg Anderson, Motorcycle-Superstore.com’s merchandising manager. “With the specialized equipment dual-sport riders require, it was a no-brainer to create a department just for them.”

For example, rather than sifting through hundreds of street helmets to find the handful of dual-sport specific models, weigh the pros and cons of luggage designed for road touring machines or dirt-bike off-road packs, track down waterproof street jackets and match them with dirt bike motocross boots, shoppers can find adventure touring and dual-sport specific gear in one place. The new department is available here.

Posted by Holly Wagner

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