adds adventure touring department

admin, has added a new department to cater to adventure touring riders.

Most motorcycle gear retailers segregate product offerings into the “street” or “dirt” categories, created the new category to make it easier for shoppers to find appropriate gear.

“Adventure Touring riders are a large and growing part of the motorcycling community,” says Greg Anderson,’s merchandising manager. “With the specialized equipment dual-sport riders require, it was a no-brainer to create a department just for them.”

For example, rather than sifting through hundreds of street helmets to find the handful of dual-sport specific models, weigh the pros and cons of luggage designed for road touring machines or dirt-bike off-road packs, track down waterproof street jackets and match them with dirt bike motocross boots, shoppers can find adventure touring and dual-sport specific gear in one place. The new department is available here.

Posted by Holly Wagner

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