Motorcycle.com goes lean and clean with website redesign

Publish Date: 
Jun 25, 2013

TORONTO, Ont. - VerticalScope Inc. has redesigned Motorcycle.com to give consumers better opportunities to rate reviews and purchases.

“Motorcycle.com proudly serves a massive audience of prospective motorcycle buyers and longtime riders, and this redesign allows us to take that service to the next level,” said VerticalScope CEO Rob Laidlaw. “Our users can now comment directly on our reviews and our rating system for bikes is vastly improved. This system will provide both expert and peer feedback to help motorcycle shoppers make more informed purchase decisions.”

Other improvements include a cleaner, fresher site design and more efficient search function that gives easier access to the information they are looking for, and helps connect motorcycle shoppers with the right bike, specs, pricing, and local dealers to simply the buying process.

Motorcycle.com reports that it gets 10.5 million page views from 2.1 million unique visitors each month. Additionally, VerticalScope’s online motorcycle network, the Motorcycle.com Group, consists of more than 100 community websites, including V-TwinForum.com, Ducati.ms, and TriumphRat.net. In total, the Motorycle.com Group of sites reportedly attracts more than 8 million visitors per month.

This is the site’s first major redesign since 2007.

Posted by Holly Wagner