Motorworks Chicago wins Triumph, British Customs' Iron Moto Challenge

Publish Date: 
Jul 24, 2014

GARDENA, Calif. - Motorworks Chicago's "Calle Maton" build, a tribute to the drama and spirit of individualism, won the Triumph Motorcycles X British Customs Iron Moto Challenge.

In addition to earning high marks from judges Brian Klock, Christy Lee, Julian Heppekausen and Kevin Dunworth, the Motoworks build was crowned the Master Builder of the Iron Moto Challenge, thanks to the participation of thousands of fans on social media.

The winning build began as a bone-stock Triumph Speedmaster before Johnny Scheff and the rest of the Motoworks Chicago team stripped it down and got to work installing a long list of British Customs components selected for their build. (To view a photo gallery and the list of British Custom components in the build, click HERE.)

“It was a true honor to compete in the Iron Moto Challenge, we couldn’t be happier with how things turned out,” said Motoworks Chicago founder Johnny Scheff. “Our goal was to show people how much creativity can go into a bike in a relatively short period of time when you’re working with British Customs bolt-on parts. We wanted to show people that you don’t have to be a pro builder to customize your bike, you just need the determination to do it yourself or head to your local Triumph shop to get started.”

“We have a lot of respect for Johnny Scheff and the entire Motoworks team” said British Customs President Jason Panther. “They exemplify what it means to be unique and share our vision of making customization accessible to all Triumph enthusiasts.

"Our mission here at British Customs is to foster a vibrant Triumph community and inspire people to go out and customize their machines," Panther continued. "All of these builders captured our philosophy of innovation and creativity. We are fortunate to have had amazing partners that were instrumental in making all of this happen, and we want to extend a special thanks to our judges, Triumph Motorcycles, ICON 1000 and RAEN.”

As part of the prize package, Triumph and British Customs will send the crew from Motoworks Chicago to the 10th Annual Barber Vintage Festival in October, where they will meet with Triumph racers, including Daytona 200 winners Jason DiSalvo and Danny Eslick, and explore the Barber Vintage Motorsports Museum.

Other finalists included "Elysium," from Northern Ohio Triumph and Ducati in Akron, Ohio; "Gypsy" from Team Triumph in Janesville, Wis.; and "Simple Green" from Windy City Triumph in St. Charles, Ill. Links to photo galleries and descriptions to the builds are provided below.

From a press release

Elysium, by Northern Ohio Triumph







Gypsy, by Team Triumph








Simple Green, by Windy City Triumph