matching donations surpasses $200K in four years

Publish Date: 
Apr 6, 2012 works to give back to the riding and racing community with a donation matching program that matches customer donations to three fallen racer charities dollar-for-dollar, up to $40,000 per year.

Every time someone makes a purchase at or over the telephone, the purchaser is given the opportunity to make a $1 donation toward one of three organizations whose primary goals are either to take care of a racer who has fallen or prevent injury in the first place. Once the donation is submitted, matches it, instantly turning a $1 donation into $2 given.

Since the program was first put in place in 2008, has raised in excess of $216,000 for the charities. The first to benefit was the rider-created and rider-sponsored RiderDown Foundation. Their work goes to assist directly in the lives of responsible off-road motorcycle and ATV riders who are injured while riding and rendered unable to continue in their normal, daily existence. Help can include everything from assistance with medical bills and support for the rider's family to personal home visits, regular rehabilitation transportation and beyond., and thousands of its customers, have donated $195,322 to RiderDown to date.

In the arena of injury prevention, Roadracing World's Action Fund was chosen as another beneficiary of the program. The people at the Action Fund are focused on motorcycle racing safety and education, and they are primarily the leading organization in deploying "air fence" – soft, air-filled race track barrier cushions. More than $3,400 has been raised for this mission since the relationship began.

The Jimmy Button story led to support the organization created in his honor, Road 2 Recovery. He was in his tenth year of professional off-road racing at the age of 26 when a fall paralyzed him from the neck down and ended his career. Road2Recovery was created by Button - and co-founders Bob Moore and Bob Walker - after his experiences and continues to assist in the lives of AMA-licensed professional Motocross and Supercross racers who experience a career-ending accident. More than $17,300 has been passed on to Road2Recovery from and its customers.

Posted by Holly Wagner

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