MotoVentures helps dealers make customer safety a priority

Publish Date: 
Jul 25, 2012

 

At MotoVentures we teach much more than just how to ride a bike. We teach the importance of responsible use. Unfortunately, too many people aren’t responsible or respectful enough on their own and must be taught how to act when riding in areas that are shared by others. Manufacturers supply good information but, unfortunately, few people read it. If people don’t get the proper training or read the information available, it will be left up to fellow riders to set them straight. Uninformed riders will behave once they realize how they are expected to behave.

Your new book includes advice from a wide range of experts and professionals. Why was it so important to get their input?
I have enjoyed success and a long career in the industry, but I’m not that famous, and having a recognized expert’s advice helps lend another degree of credibility to the book. You’ll notice I wrote this book for our customers, who range widely from beginners to experts and include off-road, motocross, dual-sport, and even streetbike riders. That’s why we asked a wide range of experts to give us a quote. With quotes from people like Keith Code, Lee Parks and Eric Bostrom we hope to get the attention of performance-oriented street bike riders as well as dirt riders.

How can dealers go about selling your book, and is there an opportunity to use it to strengthen relationships with dirtbike customers?
Dealers should be selling a variety of books and videos. Once a bike is sold they should ask if there is anything else the customer needs. Need riding gear? Got knee pads? Need a gas can? And how about training? Want to take a course? Want to buy a great book about how to ride? 

Customers look to dealers for the best advice. Dealers overlook the value of this and sometimes lose [customers] when they feel the dealer doesn’t have their best interest in mind. Recommending our book or a MotoVentures training class is just plain good advice and good customer service.
 

 

MOTOVENTURES' NEW DEALER PROGRAM
Partnering with a rider training facility may be good business. According to Gary LaPlante, dealers should consider working with a training facility like MotoVentures not only to keep customers healthy — but fuel sales, to boot.
MotoVentures for the last several years has partnered with Yamaha, which supplies the facility with its latest off-road vehicles for rider training courses. “We can’t operate our services without motorcycles for our customers to ride,” LaPlante says. “Fortunately we have had a great relationship with Yamaha for over eight years now, and we have a fleet that includes all their off-road models.”

LaPlante and company are developing a new program for dealers “where we can eventually offer free demo rides on the latest models, free training with every bike purchase, and a sales incentive only available through us that is redeemable back at the dealership,” he says. “In return, dealers can send us their customers who need training.”

According to LaPlante, the new program will provide the following:
•    Dealers will be identified in MotoVentures’ marketing efforts, including the facility’s website.
•    The facility will host a “Day in the Dirt” event for the dealership.
•    The facility will host store-sponsored dirt, street or dual-sport club rides.
•    MotoVentures will provide a display and host trials riding demos at participating dealers’ open house events.
•    Store employees will receive briefings and discounted training services.
•    MotoVentures will provide brochures, hang tags and promotional videos for store display.
•    MotoVentures will direct its customers to participating dealers for service work, accessory sales and other business.
•    Services may be sold at a discount to dealers who can then resell them for a profit, or use them as a sales or performance incentive tool.
•    Participating dealers can work with MotoVentures to host shop product familiarization rides.
 

For information, contact LaPlante at MotoVentures: 877- 260-MOTO.

 

Story originally appeared in the July 2012 issue of Dealernews. 


 

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