Move doubles foot traffic for Conn. import motorcycle dealer

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A fortuitous move has nearly doubled business for Ride One Motorcycle in Plainville, Conn.

Owners Scott Monterville and Andre Sevigny moved the store to a more visible site in June, and it’s paid off.

“Foot traffic has doubled, sales have doubled,” Monterville told the New Britain Herald. “We’re getting better known in town.”

Monterville opened the store to fill what he sees as a service gap in the area for motorcycles, ATVs, scooters, PWC and snowmobiles.

“I’ve always worked on motorcycles, scooters, anything with an engine,” he says. “I have a passion for it. I’ve been in construction most of my life, but I got hurt on the job. I had a few bucks and decided, ‘Why not do something I enjoy?’”

The store opened two and a half years ago, but it was too small and out of the way to have real customer draw. But last spring the owners saw a site that turned out to be a boon to the business.

The shop sells mostly Chinese and Taiwanese scooters; motorcycles are mostly sold on consignment. The shop also carries some PG&A.

Posted by Holly Wagner

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