MSF develops 'Intersection' iBook to promote motorcycle awareness

Publish Date: 
Mar 28, 2013

IRVINE, Calif. — The Motorcycle Safety Foundation has released an iBook to help drivers and riders increase their motorcyclist awareness and to promote overall safer traffic.

Intersection: Sharing the Road is a 32-page interactive “book” of diagrams, photos and videos that allows readers to pinch and zoom into photos in the book’s galleries, watch full-screen videos and add notes and highlights to the text.

“We are very proud of Intersection: Sharing the Road, ” said MSF President Tim Buche. “Our goal is to reduce motorcyclist-involved crashes.

"Intersection speaks to car drivers and other roadway users who are at fault in over 35 percent of crashes involving motorcycles," Buche said. "It’s intended to help increase awareness of motorcyclists in that it illustrates potentially hazardous situations through the eyes of different types of motorists and shows why certain situations can be more dangerous than others. But the main theme is that all motorists, regardless of their driving experience or the type of vehicle they drive, need to be aware of motorcyclists and understand the importance of sharing the road with them.”

Intersection: Sharing the Road is available exclusively for the iPad, and costs 99 cents. The MSF’s first book, Intersection: Leader’s Guide also is available, and is designed for “those interested in facilitating group discussions where the focus is making automobile and truck drivers more aware of motorcycles.” Click on this link to visit the iTunes page.

Posted by Cynthia Furey