Mustang to debut custom seats, new colors at Long Beach IMS

Publish Date: 
Nov 26, 2013

THREE RIVERS, Mass. - Since 1980 Mustang Motorcycle Products has manufactured motorcycle seats, and like Henry Ford's Model T, they were available in any color -- as long as it was black.

But starting in 2014, the company will offer custom colors and styles. They will be unveiled Dec. 6-8 as part of Mustang’s display at the Progressive International Motorcycle Show in Long Beach, Calif.

“In a radical departure from long-standing Mustang tradition, we are now offering custom seats with a selection of different stitch patterns, inlay panels and thread colors to choose from,” said Director Of Sales Steve Veltri. “This gives you the opportunity to make your seat as unique as your ride.”

Custom seats will be available for the company's three most popular seat models: Tripper Solo, Tripper Fastback and DayTripper.

The first step in the automated online seat design process is to pick from one of three stitch patterns: plain, tuck and roll or diamond stitch. Then customers can pick a color for the vinyl center panel and one for the stitching. Customers are also able to see exactly how it will look, including a magnifying glass tool to take a close-up look at the contrasting stitching colors.

“We added distressed brown to the mix last year, but now we have a full spectrum of colors to choose from, including everything from sky blue and burgundy to goldenrod and gunmetal,” adds Veltri. “We know that not everyone’s computer monitor is properly color calibrated, so we will be happy to send you a color swatch to confirm it is exactly the shade you want before handcrafting your custom seat.”

For traditionalists, Mustang will still offer basic black.

“We did a soft launch of the Custom Seat program this summer to fine tune the process and see what customization options needed to be added,” Veltri said. “Now it is ready for the official unveil at the IMS stop in Long Beach.”

Customers can also tailor their own seat at www.mustangseats.com/custom.

Posted by Vince Guerrieri