Mustang offers 'Motorcycle Seats 101' online tutorial


Mustang Motorcycle Seats is the latest brand to go live with an interactive online training program at Powersports University, an online training center for dealer employees.

“We call this Motorcycle Seats 101,” explains Mustang marketing manager Marilyn Simmons. “Dealership personnel can now learn what it takes to sell the Mustang difference. Once you have an idea of what is involved in designing and building a motorcycle seat, you have a better appreciation of the importance of quality materials and the workmanship involved in creating a new seat for a bike.”

Mustang’s Seats 101 is divided into three distinct training sessions. “Birth Of A Brand,” the first course, provides some history and the basics behind the saddles. The second course elaborates on the features and benefits, highlighting the three pillars of seat building, starting with the seatpan, moving through the custom-molded foam and concluding with the cover. Course 3 answers the essential “why they buy” question.

“I’ll let you in on a secret,” says Marilyn. “Customers buy a Mustang seat because they sat on one. Our job is to get more butts on seats.”

In addition to the three new Mustang modules, Powersports U’s roster of training courses includes Performance Machine, Progressive Suspension, Renthal and Vance & Hines. These programs also dovetail brand specific, technically-oriented field training, conducted by Mustang at major events and rallies across the country. is free to any user. To find out more and register, visit

Posted by Holly Wagner

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