MV Agusta strengthens dealer network, plans U.S. push

Publish Date: 
Jul 29, 2014

VARESE, Italy - MV Agusta has partnered with executive management company E.I.M. to fuel MV Agusta’s growth in key markets including the United States, Brazil, Asia, and select countries in Europe.

“Over recent years, we have supported our growth through a strong product development pipeline launching exceptional technically advanced products across many segments,” said Giovanni Castiglioni, chairman and president of MV Agusta Motor S.p.A. “Now, with the right products available to meet consumer demand, we are investing our efforts in restarting and restructuring our on-the-ground operations in the U.S.A. and other selected markets.“

The next phase of development includes strengthening the American dealer network, enhancing connections with brand enthusiasts, and increasing marketing investments.

“We are pleased to announce that we are on track to appropriately strengthen our important markets. Recently, we have secured new leadership in the U.S.A. as well as UK and France,” said Gabriele Galeani, global commercial director. “We are pleased to announce that Helen Vasilevski will join us in the U.S.A. She comes with experience at Ducati and BRP. We are finalizing plans in the other markets.”

From a press release