NADA Goes Digital

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NADA Appraisal Guides (www.nadaguides.com) enters a new medium by launching its Powersports e-Guidebook on CD-ROM. The new format features 22 model years of used values &#8212 from 1986 to 2007 &#8212 as well as detailed specifications. The e-Guidebook reports prices for motorcycles, ATVs, PWC and snowmobiles.

The reportedly easy-to-use product also helps dealers with merchandising by letting them create custom hang tags with the dealership name and logo, vehicle specs, pricing and dealer add-on information. "NADA has long been known for its trademark bright yellow vehicle appraisal guidebooks," says Lenny Sims, VP of operations. "This CD-ROM offers the best of both worlds &#8212 the ability for business professionals to use our industry-standard pricing and specification information in an easily downloadable format for desktop or laptop computers."

The CD-ROM contains rough and clean wholesale pricing, as well as trade-in, average and retail pricing. It comes complete with motorcycle mileage charts, state vehicle requirements and optional equipment information. NADA will be updating the e-Guidebook three times per year.

Stop by Booth 3143 for the introductory price of $140 for a one-year subscription. Or call (800) 966-6232 to place your order.