Nearly 30,000 attend Progressive International Motorcycle Show in Dallas

The 2010-2011 tour of the Progressive International Motorcycle Shows kicked off last weekend in Dallas. Although final numbers are still being tallied, it’s estimated that more than 29,000 attended the first show of the 12-city tour.

Early numbers forecast that attendees spent an average of $149 per person on the show floor, an increase of $25/person since last year’s event. More than 60 percent of consumers surveyed throughout the weekend said they plan to purchase new motorcycle products and/or accessories in the next six months.

“Consumers loved the new look and entertainment features, and 70 percent reported that the show was better than last year,” said Trevor Trumbo, marketing director for Advanstar Communications, parent of the shows (and Dealernews).

“We created a new lifestyle-driven show experience and marketing campaign designed to deepen customer engagement, increase the amount of time customers spend at the show, and drive more sales on the show floor,” Trumbo said.

Show marketers are courting eight specific riding segments for the 2010-2011 tour, including cruiser, steet, racing and performance, off-road, touring, women riders, new riders, and vintage enthusiasts. New show features are designed to get consumers to the shows, and keep them there longer.

“New show features, such as the Ultimate Builder Custom Bike Show, the DIY Garage presented by Allstate, MotoFlix, and the Team No Limit Stunt Show were produced to ignite excitement and add even more value to the attendee experience,” Trumbo noted.

Indeed, the show series has a brand-new look and feel, including a center grand aisle flanked by the major OEM exhibits anchoring the exhibit floor.

Visit for more information. Create a profile in the community section of the site and you can view photos posted by the show photographers as well as participants and enthusiasts.

The tour continues this weekend in San Mateo, Calif., before taking a break for Thanksgiving and then heading up the coast to Seattle.