Round Three of the 29th Annual Cycle World International Motorcycle Shows is over, with 47,903 enthusiasts from all over Southern California attending last weekend’s three-day consumer powersports expo in Long Beach. The 2009-2010 show tour continues this weekend in Seattle.
Show research conducted during the weekend indicates that 68 percent of attendees made a purchase during the event. More importantly, over 60 percent of attendees indicated on a survey that they want to buy a new motorcycle in the next six months. “This is particularly important to our local dealers,” said Jeff D’Entremont, show director. “Our third-party research confirms that once they sit on your bike, they’re five-and-a-half times more likely to buy it.”
Show organizers made major efforts to attract women riders and younger attendees through a variety of services and special promotions, including a new Bikes & Beats entertainment area presented by TapouT. Bikes & Beats featured hip-hop dancers, fashion shows, a live DJ performance by up-and-coming rap artist J. Pigg, the Tuner Girl model search sponsored by Leo Vince, and the TapouT ultimate builder custom bike competition.
“The launch was highlighted by the unveiling of the VooDoo Industries/TapouT Suzuki, and autograph signings by the TapouT founders and UFC fighters Anthony Johnson, Dan Hardy and Mike Brown,” said Jeff D’Entremont, show director.
UFC fighters will be at all of the remaining International Motorcycle Shows for Friday night autograph signings, D’Entremont said. “It is expected to dramatically increase attendance from this adrenaline-filled audience segment,” he noted.
Other highlights from Long Beach:
- OEM-sponsored demo rides ran at near-capacity for the weekend, featuring new vehicles from Campagna Motors, Can-AM Spyder Roadster, Harley-Davidson, Kawasaki, Star Motorcycles, Victory and Yamaha.
- The new Women’s Center located prominently on the expo floor, along with a ladies’ night promotion offering half-price admittance, provided an incentive to attend for women riders who make up 22 percent of the show tour’s total buying audience, D’Entremont noted.
- The TapouT Bikes & Beats events resulted in garnering a 36 percent share of attendees ages 15-34. “Our focus is to remain loyal to our hardcore enthusiast while continually adding lifestyle experiences and new offerings to reach more and different buyers of products,” he said.
- 55 percent of attendees stayed at the show three hours or longer, according to show researchers.
- Three-quarters of Long Beach attendees were return visitors to the show, and 25 percent were first-timers.
The Long Beach show kicked off early Friday, Dec. 4, with the annual West Coast Media Day, which enables manufacturers and show sponsors to unveil new products and deliver key messages to more than 100 members of industry and mainstream media. Companies making press announcements were BMW, Cycle World, Ducati, Harley-Davidson, Honda, RockMoto, Star Motorcycles, Suzuki, TapouT, Victory and Yamaha.
Posted by Mary Slepicka