Nelson's Speed Shop reopens after tragic second fire

Publish Date: 
Jul 13, 2012

GREENVILLE, Mich. – A dealership that burned down last month for the second time in its history has reopened, although the cause of the fire is still under investigation.

Nelson’s Speed Shop was the target of an arsonist in September 2001. Two men, allegedly hired by a Lansing-area competitor, were convicted of setting that fire. The fire late last month brought in a special team from the Bureau of Alcohol, Tobacco and Firearms to investigate.

"'Lo and behold, you get that call and it knocks you to your knees," shop ower Jack Nelson told WOOD TV. "It's been extremely hard this time around.

Despite the damage, the shop is sporting a sign saying it’s open for business. Nelson is still waiting for phone lines and employees are using snowmobile trailers for office space. The building is being razed.

“Of course, you've got a lot of employees depending on you," said Nelson. "But the customer overflow, and the response with cards and 'if you need tools...' or 'if we can help you in any way...' You know, that touches you."

Nelson also plans to host his 27th Sno Motion event Aug. 24 and 25. The event will showcase the 2013 snowmobile models from Arctic Cat, Polaris, Yamaha and BRP, and includes special sales on gear. Factory reps will be on hand to answer questions, there will be SSV demos, vintage snowmobile grass drags, freestyle performances on a variety of vehicles and this year, even monster trucks.

Until the phones are operational, Nelson is asking customers to contact the business via email at .

Posted by Holly Wagner