NORTHBROOK, Ill - Allstate Insurance Co.’s new Facebook mapping application lets riders report road hazards.
This year the company's motorcycle safety campaign is reaching out to riders with the Rider Risk Map, an application on the Allstate Motorcycle Facebook page that lets viewers flag potential road hazards, including posting photos and comments. The interactive map of North America also lets riders plan their routes and see the road hazards other users have posted.
Through the Once is Never Enough (ONE) motorcycle safety awareness program, the company has for each of the last five years donated standardized warning signs to be placed at intersections around the nation that have high motorcycle crash rates.
"The ONE program has received outstanding support from the rider community and our local jurisdiction partners. We wanted to provide an outlet for people to share their stories, reach other riders and warn them on a peer level about potential risks a rider can face," said Keith Rutman, vice president of Allstate's Specialty Lines unit.
The ONE program includes plans to install signs reminding motorists to watch for motorcycles in 20 U.S. cities this year, starting with the first installation today in Strongsville, Ohio, outside of Cleveland. Sites of exisiting installations are on the Facebook app.
Posted by Holly Wagner