New ARI application adds parts lookup to dealer websites

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ARI’s new PartStream application is a consumer-friendly OEM parts lookup and online ordering system that can be integrated into a dealer’s existing website and shopping cart, with zero development.

Based on the company’s PartSmart product, PartStream allows customers to identify the right part using a search tool, illustrations and parts listings. Customers can access OEM parts data and diagrams for the most popular brands, including part update history. Manufacturers’ parts updates automatically appear on PartStream without any dealer intervention. Dealers can tailor the appearance of the application to match their website and branding image. Diagram callouts enable customers to add parts to a shopping cart directly from the diagram hotspots by simply hovering over a callout. Part numbers, descriptions and brands are automatically indexed for SEO. Contact ARI for pricing.

This story originally appeared in the Dealernews April 2011 issue.