New dealer principal is youngest female owner in U.S.

Publish Date: 
Jul 20, 2012

ANCHORAGE, Alaska – A woman who grew up  in the family Harley-Davidson business has just become the youngest female dealer in the Motor Co.’s American network.

Dia Matteson is the new president and director of Motorcycle Times Inc., which owns and operates the Harley-Davidson dealerships in Anchorage, Soldotna and Wasilla. At 25 years old, she is now Harley’s youngest female dealer.

Her father, Barry Matteson, retired June 14 after holding the region’s Harley franchise for 37 years, passing the torch to his daughter.

“This is all I’ve ever really known. I never really worked anywhere else,” she said. “Even in high school I know this is what I wanted to get into,” Dia Matteson told the Alaska Journal of Commerce. Since her teen years she’s worked most jobs in the dealership, and she became GM In 2008.

Barry Matteson said that out of about 650 franchise dealers in America, there are probably fewer than 20 sole franchises with a woman at the helm.

“It’s a great feeling to have a transition like this and keep it in the family,” he said. “I was just fortunate to have a family member who’s so enthusiastic for it.”

Posted by Holly Wagner