New Google/SBA partnership helps small businesses go, grow online


Google and the U.S. Small Business Administration have announced a new partnership to help small businesses take advantage of free online tools.

The “Tools for Online Success” pages offer online resources and training designed to help small business owners harness technology to grow their businesses.

Tools for Online Success offers video tutorials on how to set up an online presence, post images online, use free marketing and promotional tools, engage customers, find paying advertisers and use analytical tools to improve site design. Each video has a printed “Tips for Success” recap of the content covered.

It also has video testimonials and tips from small business people who have leveraged the web to become more efficient, more cost-effective, and more successful.

“The SBA is pleased to partner with Google to put these important tools in the hands of small businesses across the country,” said SBA Administrator Karen Mills. “As the web evolves and consumers adapt accordingly, we know that more customers are finding traditional ‘Main Street’ businesses online. With these tools for online success, we can ensure these small businesses reach new markets and customers so they can continue to create jobs.”

Google and the SBA unveiled the partnership during a May 5 forum at the SBA’s national headquarters in Washington, D.C.

Posted by Holly Wagner