New H-D of NYC features glass bike lift, digital 'Power Wall'

Publish Date: 
Nov 25, 2013

NEW YORK, N.Y. - Shoppers at the new Harley-Davidson of New York City in Tribeca will find themselves in a digital dream with an 11,500 sq. ft., two-level showroom with 16-monitor display wall, a glass bike lift suspended from the ceiling and a coffee bar.

The unique space was designed exclusively for Harley-Davidson of NYC and features the world's first and only Harley-Davidson Power Wall, two multi-touch kiosks that let customers design, view and save their custom bikes on a movie screen-sized display.

"One of the best features of the power wall is that the multi-touch kiosks allows our customers to build their custom Harley-Davidson with their hands," said dealer principal Avi Jacobi. "Because they can save their designs, the possibilities are truly endless. After choosing favorites they can go downstairs to the showroom itself and see all the elements of their custom bike in person."

In addition to having all Harley-Davidson model families on display and available for purchase, the Harley-Davidson of NYC showroom has its own line of custom bikes sporting the Harley-Davidson of NYC logo. The logo pays homage to the subway tokens of a bygone era, and the spirit of New York City itself. The logo is displayed throughout the showroom and is available on apparel as well.

The glass lift takes a turn whenever a customer takes delivery on a new motorcycle. "When a customer purchases a bike, it appears totally suspended on a glass platform, seemingly from thin air, ready to go," Jacobi said.

Concierge service is available on premises, conveniently connecting customer bikes to the service department. Riders have the option of dropping off their bikes, or taking advantage of scheduled pickup.

Harley-Davidson of NYC is on a mission to create the ultimate consumer journey using new designs and features for a futuristic and inviting experience.

"It's a thrill for us to be part of such a brand, and an honor to be able to represent it with this new digital technology and our New York City style," said Jacobi. "I cannot wait for the launch."

He doesn’t have long to wait. The store’s grand opening is a black tie and leather event set for 7 to 11 p.m. Dec. 12. Those who would like to attend the event must secure a ticket by giving an RSVP here, and management says even ticketholders may not get into the nightclub-style opening right away due to building capacity laws.

Posted by Holly Wagner