New Hampshire Harley dealer plans major renovation

Publish Date: 
Apr 16, 2012

Seacoast Harley-Davidson is getting ready for a major renovation of its North Hampton, N.H., Top 100 dealership.

Dealership president and general manager Al Contois says the renovation is the most significant change at the store in more than a decade, and should be finished in October.

"It's something that will be talked about by our customers," he told the Hampton Union.

The 66,000 sq. ft. flagship facility will be remodeled to accommodate more motorcycles on the first floor.

The company started in York, Maine, in 1984, and has since snowballed to include Harley-Davidson of Rochester and Boston Harley-Davidson in Everett, Mass. The company has grown to more than 200 full-time and seasonal employees at the three dealerships.

"Having more than one dealership location now makes us better able to meet our customers' needs," says Shawn Lillie, comptroller of Seacoast Harley-Davidson. "We offer more services, motorcycles for sale and even rentals, primarily for European visitors."

The dealership has a 58,000 sq. ft. showroom, Harley PG&A retail store, and a year-round maintenance area with 24 lifts and a full detail bay, and an 8,000 sq. ft. storage shed.

Over the past decade, Lillie says, Seacoast Harley-Davidson has grown to become one of the largest police motorcycle dealers in the country. The company offers extensive police training programs.

"We work with more than 100 communities in Massachusetts, Maine, New Hampshire, Connecticut, Rhode Island, New Jersey and New York," Lillie says. "We actually work with most of the towns in the Boston area."

Posted by Holly Wagner

Like Dealernews’ Facebook page: